The signage industry is perhaps one of the most dynamic industries in the world and has seen rapid advancement in the past three decades. Driving past a billboard or looking through a “frosted” storefront allows us to see some popular forms of signage at work.
Despite the popularity of signs and the industry, there are some cool, relatively unknown facts about them. This list provides insight into some of these facts.
1. The digital signage industry is worth over R270 billion
The digital signage industry was worth over 19.61 billion USD in 2016. Just convert that to rands, and you have more than R270 billion! This is according to statista.com, which predicts that the amount will increase by almost 15 billion USD in the next five years.
2. The signage industry only came to prominence in the last century
Although signage has been around for thousands of years, the industry really gained prominence in the last century. As industrialisation became even more widespread in the first quarter of the 1900s, so did the invention of new forms of signage such as the neon sign and the subsequent commercialisation of PVC. The signage industry has rapidly increased in popularity since then, becoming one of the most innovative industries globally.
3. Signs encourage impulse
You may be a professional window shopper, but sometimes, you do that weird thing where you actually walk into a store. This is the power of signage. According to FedEx, 76% of consumers enter a store which they have never visited before solely based on its signs.
4. We are all semioticians
Semiotics is the study of signs and symbols as elements of language or systems of communication. While we may not be theoretically studying signs through formal education, we are constantly interpreting them in our daily lives. Knowing that the red traffic light means stop, or that a thumbs-up sticker means “all’s good,” is essentially, semiotics.
5. Customers associate your signage with quality
According to Ryan Brady, nearly 70% of customers believe that a business’ signage reflects the quality of its products or services. Customers draw conclusions about your business merely based off of the signage which you use. It is for this reason that it is important to choose a reliable partner which trades quality products. At Sytech, we are able to cater to any of your signage needs, as a truly dependable partner should.
There you have five short facts about the industry and signage itself. The only way to learn more about the industry and how it can transform your business is to read up on it and to contact adept professionals such as our sales representatives here at Sytech. Go on, why not have a dial?